Robotical

Robotical brings learning to life with Marty the Robot, an award-winning, walking, talking, dancing, coding robot that helps teach learners aged 4+ about programming and robotics in a fun, hands-on way. From screen-free coding right through to advanced programming on Python, Marty is a flexible learning tool that grows with students. International from the start, over 10,000 Martys have now been sold worldwide. In the UK, Marty can be found in over 200 schools moving and grooving to MartyBlocks and Python.

Spurred by his young niece who was learning to code at the time, Dr Alexander (Sandy) Enoch set up Robotical in 2016 after finishing a PhD in robotics and set about to develop a humanoid, walking robot that would bring STEM learning to life. Putting his well-honed inventor skills to use, Dr Enoch designed and built Marty V1 from scratch and secured start-up funding via a crowdfund to put the first 1,000 Marty V1s into production. Four further seed rounds followed (in 2017, 2019, 2021 and 2023), raising over $1.9mil to scale up production, grow distribution, build the team and make Marty V2 a reality.

Based in Edinburgh, Scotland (UK), Robotical employs 10 staff across development, design, education, sales and marketing and operations.

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